- Ossett 6th Form College
1993-1995
EMPLOYMENT
Before working at FunFair Games, McGinley served as Director of Game Studios at Entain and Programme Director at RNG Foundry, where he helped independent studios create content for distribution through the Games Global Platform. He also was a member of the senior management group at RNG Foundry.
Prior to his time at RNG Foundry, McGinley held senior-level Game Studio roles at Casumo and Odobo.
Björn Krantz, Yggdrasil CEO, said: “It is perfect timing for Mark to join and head up our new Gaming unit at Yggdrasil which will further strengthen our existing innovative and premium Global Roadmap Developments, as well as expand on the strategic product differentiation in tight collaboration with major industry operator partners. I welcome Mark to Yggdrasil and to our senior management team and very much look forward to working together to take our global growth ambitions to the next level.”
McGinley’s appointment in June 2023, came after Yggdrasil consolidated its gaming team, which was intended to allow the company to expand its footprint within new and existing gambling markets. Yggdrasil consolidated its Product & Programs and Studio verticals into one unit called, simply, Gaming.
Yggdrasil said the “change will increase company transparency, streamline processes and offer numerous operational benefits. Some key areas of expected enhancements are improved product roadmap quality and development process assurance, more agile content delivery, increased cross-company knowledge sharing, and a laser-focus on player and operator needs.”
PRODUCTS LAUNCHED
McGinley’s appointment came just after Yggdrasil released RagnaWolves WildEnergy, a new, mythological-themed slot that offers a new Game Engagement Mechanic. Also in May 2023, Yggdrasil confirmed the launch of a new fish-themed slot called Nice Catch DoubleMax, offering the popular DoubleMax mechanic and multipliers.
The gaming company is named for an enormous ash tree in Norse mythology that connects the nine worlds, including the underworld (Niflheim), the earth (Midgard), and the realm of the gods (Asgard).
Yggdrasil Gaming is live with operators in 24 licensed jursidictions and is licensed and regulated by the Gambling Commission and the Malta Gaming Authority.
The company was founded 10 years ago and landed its first client in 2014. Its top games include Vault of Fortune, Vikings Go Berzerk, Valley of the Gods, Holmes and the Stolen Stones, Cherry Pop and Multifly.
“I’m absolutely delighted to be joining such an ambitious and forward-thinking business as Yggdrasil. I see huge potential ahead of us and I'm very confident we can move the business forward to compete at the highest level in the iGaming space. I'm truly excited about my new position and to be part of the exciting growth journey Yggdrasil embarked on 10 years ago” Mark McGinley
